Not an agency. Not a junior. Not an account manager who relays your feedback to someone you'll never meet.
What should this business say about itself, and how should it look when it says it?
I founded and ran an international talent and brand management firm for nineteen years — building brands, negotiating deals, and figuring out how people and companies should present themselves to the world.
Before that, I ran marketing and PR for some of the landmark real estate developments in South Florida — Icon Brickell, W South Beach, The Beach Club in Sunny Isles. The buildings that changed the Miami skyline.
I still do that work. I advise founders, athletes, and public figures through August Arc, my strategy practice.
I've watched a lot of owner-operated businesses get handled badly by this industry. They get talked over. They get sold retainers they don't need. They get a proposal with a number on it that nobody can explain. They get ghosted.
Meanwhile they're running a real business, doing careful work, and their website makes them look like they went out of business in 2018.
That's a fixable problem, and it isn't a technical one. It's a judgment problem — knowing what the business should say and in what order. That's what I've done for twenty years.
All of it. Packages, add-ons, exclusions, the Care Plan. You should be able to do the math before you ever contact me — and nobody should get a worse deal for being bad at haggling.
If your job needs a real online store or a booking system, that isn't my lane. I'll say so and point you at someone good. It costs me a sale and saves you a bad year.
Site, copy, logo, brand — yours on final payment. No hostages, no licensing games, no calling me for permission to use your own logo.
No open-ended retainer. No monthly fee you forget you're paying. It gets built, it goes live, and you go back to running your business.