Or someone still "updates" it — your hours, a phone number — and calls that maintenance. It isn't. The parts that actually go out of date are the ones you never see.
Plumbers, electricians, roofers, auto shops, contractors, restaurants, salons, and any owner-run business that lives on calls, quotes, and walk-ins.
You can have a sharp logo, real photos, and a homepage that looks expensive — and still lose almost everyone who lands on it. What decides whether a website brings in work isn't how it looks. It's the machinery underneath — the part a nice design hides. That's what we check, and that's what we fix. The look is the easy part.
The tech, the brand, and the words. They fail independently, and any mix of them can be what's quietly costing you work. "Does it look old" is the wrong question. Looks are one layer of three.
How fast it loads, whether it works on a phone, whether Google can read it, whether a visitor has a path to becoming a call. Almost always where the problems hide, and there's no invoice for the call you didn't get.
The design, the logo, the colors. Whether it looks like a business people trust today, or one frozen in the year it was built.
What it actually says. A site can be fast and sharp and still give a stranger no reason to pick you over the next guy.
Which layers are broken decides what you need, and what it costs. The Audit checks all three. Here's the full breakdown →
Here's what actually goes out of date — and what each one quietly costs you. These are the five I check first.
It's slow. Nearly half your visitors leave before a slow site finishes loading — and a one-second delay can cut sales by up to 20%.
It fights people on a phone. Seven of ten people who find you are on one — and Google now judges your whole site by its mobile version.
Google moved on. Most sites fail a technical check Google uses to decide who shows up. Yours may have quietly dropped off.
It's a target. Old site software has known holes in it. A hacked site doesn't just break — it scares off everyone who was about to call.
It gets looked at, not acted on. A website has one job: turn a visitor into a customer. An old one just gets visited and forgotten.
You could ask whoever built it. But they'll tell you what keeps them paid.
I don't touch your site until you've decided to hire me — so the only thing I'm selling is a straight answer, with the numbers to back it.
See what's wrong with your site →Private equity has spent the last few years buying independent HVAC, plumbing, roofing, auto, and dental shops and folding them into regional chains. If two of the three names you compete with are suddenly owned by the same outfit, that's what happened. They showed up with a budget for search and ads you are not going to match.
You can't outspend them. You don't have to.
Load time, mobile, whether Google can read you, your listing, your reviews. Those get repaired once, not rented monthly. Their spending advantage keeps costing them every month. Yours stops.
A chain running forty locations off one template can't put your name on it, or your years, or the tech who's been with you since 2003. That's not a weakness you have. It's one they do, and right now your website probably isn't saying it.
Which of those two you actually need, and what it costs, is what the Audit tells you.
Three things, in that order. No jargon. No open-ended retainer. No invoice you didn't see coming.
If your website needs to take money, that's a different job. Here's the line, up front, so nobody wastes an afternoon.
Everything on the left is words and pictures. It doesn't break. Everything on the right has money and machinery behind it, and it fails on a Sunday. Need one of those? Say so up front — I'll quote it or point you to someone who does it well. (A simple appointment plugin, the kind a salon or shop books through, is fine, and I'll set it up. It's the custom, integrated systems that break on a Sunday.)
Start with the Audit if you're not sure — it's credited in full against whatever you decide to do.
Ten pages, plain English. What's broken, in what order it matters, and what each fix costs. Yours to keep — take it to any other shop in town if you want a second quote.
Start the Audit ($750) →Augie Lasseter has spent two decades answering one question for a living: what should this business say about itself, and how should it look when it says it?
Now he does it for owner-run businesses.
More about Augie →Five questions. Augie reads every one himself and replies within two business days — with a straight answer about whether he can help, and roughly what it would cost.
Start here →