BEYOND THE WEBSITE

Your truck is a billboard. It should match.

A new website is worth a lot less if the truck in the driveway still has a faded decal from 2011 on it. Once the brand exists, it should be on everything the business touches.

FIRST, THE IMPORTANT PART

The brand is yours. Full stop.

When you buy a Rebrand, everything I make you — the logo, the colors, the type, the brand guide — is yours outright on final payment. You can take it to any sign shop, wrap shop, or printer in the country and never speak to me again. Some shops hold your files hostage. That's not how this works.

What the package covers is applying that brand to one surface: your website. Everything else it touches is a separate job — and here's exactly what that costs, so it's never a surprise.

THE ROLLOUT

Take the brand off the screen and put it on everything.

The Rollout

$3,500
  • Vehicle graphics and truck lettering
  • Yard signs and job-site signage
  • Business cards
  • Uniform and apparel artwork
  • Letterhead, invoice, and estimate templates
  • Print-ready files for any vendor you choose

OR JUST ONE THING

  • Vehicle graphics $1,200
  • Signage — yard or building $800
  • Apparel and uniform artwork $600
  • Invoice, estimate & letterhead set $600
  • Business cards $400

Design only. You take the print-ready files to your own printer or wrap shop — I'll recommend two good ones. I don't mark up printing and I don't manage vendors. You'll pay less this way.

WHY IT MATTERS

Everyone who drives past you is forming an opinion.

A homeowner deciding between three contractors sees the truck before she sees the website. She sees the yard sign before she sees the invoice. She sees the shirt before she meets the man wearing it.

Every one of those is doing the same job as your website — telling her whether you're the kind of operation that does careful work. If they all say different things, or if they say nothing, she draws her own conclusion.

A great website and a faded truck don't cancel out. The truck wins, because she sees it first.