If it isn't here, put it in the form. But it's probably here.
Probably Rebuild. Most people land there. But that's exactly what the Audit is for — don't guess, and don't let anyone sell you up. Pay $750, find out, and it comes off whatever you decide to do.
Because free proposals are how agencies pad an estimate they haven't actually thought about. The Audit is real work — a written, prioritized breakdown of what's wrong and what each fix costs. It's yours to keep, and you can take it to any other shop in town for a second quote.
And it's credited in full against any package. If you hire me, it cost you nothing.
50% to start, 50% when it goes live. The deposit isn't refundable — it's holding your spot in the schedule.
No. That's the whole point of publishing it. If a package is more than you need, take a smaller one. If it's less than you need, add what's missing from the add-on list. Nobody gets a worse deal here for being bad at haggling.
You should probably use them, and I mean that. If $800 gets you what you need, take it.
What you're paying for here is the part that isn't the building — deciding what your business should say, in what order, and why. That's the part that's been broken on your site for eight years, and it isn't a technical problem.
Refresh: 10 business days. Rebuild: 3 weeks. Rebrand: 5 weeks.
All measured from the day I have your content — not the day you sign. Which brings us to the next one.
Copy about your business, photographs, and logins to your domain and current site. You have 14 days from kickoff.
If I don't have them in 14 days, the project pauses and goes back in the queue until you're ready. That isn't me being difficult — it's the single most common way these projects die. Every web guy who ever ghosted you had four half-finished sites sitting there waiting on someone's photos.
Completely normal. Nobody has good photos.
Two options: I write your copy ($750 flat) and give you a shot list so a local photographer — or your own phone — can get what's needed ($500 for direction). Or I work with stock and whatever you've got.
Every package includes revision rounds — one on Refresh, two on Rebuild and Rebrand. A "round" means you send one consolidated set of changes and I make them. Not a trickle of emails over three weeks.
Extra rounds are $500. That's not a penalty; it's how the fixed price stays fixed for everyone who doesn't need them.
Augie. Not a junior. Not an offshore team. Not an account manager who relays your feedback to someone you never meet.
No. Every site is built for the business it belongs to. That's the entire reason you're not just using Wix.
Yes. Completely. The site, the copy, the logo, the brand — all yours on final payment. Host it anywhere, hire anyone, change it however you like.
I don't hold anything hostage. Some shops do. That's why you should always ask, of anyone.
Host it yourself anywhere you like — I'll hand you the files and instructions.
Or take a Care Plan: $150/month covers hosting, security, backups, and uptime monitoring. $350/month adds an hour of changes each month. Cancel anytime.
With a Care Plan, I fix it. Without one, support ends 30 days after launch and I'd quote you for the work.
Being straight with you: a site built like this — words and pictures, no store, no logins — very rarely breaks. That's on purpose.
Yes, and I'll show you how for the things you'll actually want to change — prices, hours, a new photo, a new service. You shouldn't have to call anyone to update your own phone number.
Of course. It's your logo. Take the brand guide to any sign shop, wrap shop, or printer you want.
The packages apply your brand to one surface — your website. If you'd rather I designed the truck, the signs, and the cards so they all actually match, that's the Rollout.
Nobody honest will promise you that, and you should walk away from anyone who does.
What I will do: build the site so Google and the AI assistants can actually read it, fix your Google Business Profile, and make sure a slow, broken, unreadable site isn't the reason you're invisible. That's the foundation. Ranking is a longer game and it depends on your market and your competition.
A little, not a lot — yet. Almost no local business shows up when someone asks an AI assistant for a recommendation. Neither do your competitors.
I set your site up so it can be read and cited when that changes. I don't sell it as a service, because right now it sends almost no one to anybody. Anyone charging you a monthly fee for "AI visibility" is selling you a scare.
A simple one — up to 25 products on Shopify, standard checkout — yes. That's $3,500 on top of a package, and it requires a Care Plan, because stores do break.
A real store — hundreds of products, POS or inventory sync, subscriptions — no. That's a specialist's job and I'll introduce you to one. Doing it badly would cost you more than not doing it.
It stays live until the new one is ready. I point your existing links at the right new pages, so nothing you've built up over the years gets thrown away and nobody lands on a dead page.
No — I'll use it. If you've lost the login, I'll help you get it back. This happens constantly. It's fine.
Yes. All of this works over email and a couple of calls.
My advisory practice — strategy and deal work for founders, athletes, and public figures. Different business, different clients, same person.
Punch List is where I do this kind of work: fixed scope, fixed price, done and delivered. More here.
Augie reads every one himself and replies within two business days.
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